I believe in the power of supportive networking in business and in particular, that we, as women bring a unique strength to the workplace. On the 5th of August, I attended my 1st BWA event, a breakfast with Santie Botha.

The opportunity to be included in a small gathering with one of the most influential women in business in South Africa, was invaluable! I gained more in 30 minutes with Santie than any seminar or full day conference I’ve ever attended. Having recently moved from the tourism & hospitality industry into the world of marketing analytics, I was delighted to have my belief in the power of analytics confirmed. During the Q&A session, Santie managed to resolve my biggest stumbling block regarding our brand positioning to existing clients! Amazing. For those who were not able to attend, below are a few points which resonated with me & are relevant for all industries:

1. Respond instantly
2. Whatever the business you are in, remember it’s about the service, service, service!
3. Be a teacher & a student every day
4. The most important rule to operate successfully = Flawless Implementation

On behalf of Incline Marketing Solutions, I’m looking forward to meeting business owners & managers whose business growth could benefit from our core offerings. On a personal note, I am thrilled to be part of the Business Woman’s Association where I expect to find inspiration, motivation and mentorship in my career. See you at the next event!

L - R: Sally Emery, Karen Thomas, Desiree Daniels, Debbie Byren & Santie Botha