| | Newsletter: March |  |
| | | Dear Members, BWA has been operating at full throttle since January. Things may seem calm on the exterior, but there is plenty of action. A key role for BWA is the empowerment of women. During February BWA hosted Nicky Weimar, senior economist from Nedbank, who clarified the National Budget speech for us, giving us insights and knowledge to enhance our business skills. If you missed this, you missed out! We also announced our BWA Bursary and the call for applications has been distributed to members, the press and an academic mailing list. Visit our website for full details of this Bursary. Nominations for the five categories of the Regional Business Achiever Awards are beginning to arrive. Check out the criteria, download a nomination form and nominate an extraordinary woman (or five). Let’s make sure that women who achieve get the recognition they deserve. And if you feel that you have what it takes, and get someone to nominate you. This is no time to hide your light. | | On Wednesday, 17 March, we will be bringing you an after-work event. Derryn Campbell, founder of Awesome South Africa, and author of a book by the same name, will highlight the magical opportunities that surround us, and remind us quite how fabulous South Africa is, particularly when placed in the international context. Watch your inbox for details of all our events and join in. After all, it’s your organisation!
 | | This Month's Tips |
 Disable MSN Messenger in Windows XP
Once again Microsoft decided to take matters into their own hands and made MSN Messenger a built-in default feature in XP. While we're sure you appreciate the sentiment, you're not alone if you find it another annoying and useless feature. Halt immediately if you're feverishly sending your mouse on a 'remove programme' mission! Simply removing this from your system might see you running into some trouble. Microsoft have been devilishly clever in intergrating this programme into Windows. The next best thing is simply to disable it. - Open the Windows Messenger.
- Go to Tools.
- Select 'Options'.
- Select the 'Preferences' tab.
- Un-check 'Run Windows Messenger when Windows starts'.
- Un-check 'Run Windows Messenger in the background / Allow Windows Messenger to run in the background'.
- Click 'OK'.
- Close the programme.
 Now you still have the programme on your system if you ever decide to do some IM'ing, but without the annoying MSN Messenger pop up when you turn on your computer or try to surf the web.
Do you have any digital media queries? Please feel free to contact me. Candice Turnbull |
Six Steps to Success There is a powerful six-step formula that you can use to set and achieve your goals for the rest of your life. Every single successful person uses this formula or some variation of this formula to achieve vastly more than the average person. And so can you. 1st Step to Success- DECIDE WHAT YOU WANT |  | Decide exactly what it is you want in each part of your life. Become a "meaningful specific" rather than a "wandering generality." Marlene Powell |
Apples vs Apples With the current economic climate everyone from “Joe Soap” to the multi million rand corporate companies are looking for ways to trim their spending, often with the travel budget being one of the first to get the chop. With the fact that the travel market has become an increasingly competitive market and the growing popularity of the internet it is easy to understand why travel planning has become a consumer navigational nightmare. | |
So when comparing quotes make sure you are comparing apples with apples: - Read the fine print
- Get the terms & conditions
- Watch for hidden costs
Cheri Labuschagne
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Define your target market  If you are not specific about who you are marketing to, how will you know where to find them, what they are looking for, what problem they need to solve, what you need to do to appeal to them? Describe your ideal target in terms of demographics (age, gender, income, geographical region) and then in terms of psychographics (who are they and how they feel about your brand or the category). Then you are better placed to decide how to reach them.
Ann Druce |
THANK YOU TO OUR SPONSORS
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