April 2008

BWA Website Statistics

Please click here for more information.

Membership Directory

Pleae click here for more information.

Co-ordinator Training

Training for all co-ordinators was held on 7th and 8th February 2008.  The programme content was as follows:

Thursday 7 February 2008
10:00am - 10:05am: Introduction and Welcome; Yvette Montalbano
10:05am - 10:35am: BWA Strategy 2008 - 2009; Bassie Kumalo (The 3 year strategy for the BWA as seen by the BWA Executive)
10:35am - 11:00am: BWA Head Office Strategy; Yvette Montalbano (The interpretation of the 3 year strategy by Head Office and how it is to be achieved)
11:00am - 1:00pm: Communication Style Training; Yvette Montalbano (An experiential training process focussing on how to assess the best methodology in order to communicate most effectively)
1:00pm - 1:30pm: Lunch
1:30pm - 3:00pm: Networking for Success; Yvette Montalbano (Lessons for getting to know the right people in order to get what you want or need while helping others get what they want or need)
3:00pm - 3:30pm: Tea
3:30pm - 4:30pm: Financial processes and procedures; Yvette Montalbano    
4:30pm: Day 1 Course Closure; Yvette Montalbano

Friday 8 February 2008
8:30am - 10:30am: Database and Website Training; Candice Turnbull and Darrel Schreyer
10:30am - 11:00am: Tea
11:00am - 1:00pm: The Co-ordinator’s Pack 2008; Yvette Montalbano (The BWA Constitution, The Board Charter, The Branch Committee Charter, Co-ordinator’s Job Description and KPA’s)
1:00pm - 1:30pm: Lunch
1:30pm - 3:00pm: The Co-ordinator’s Pack 2008; Yvette Montalbano (Branch Activities and Responsibilities, BWA Company and HR Policies & Procedures)
3:00pm - 3:15pm: Day 2 Course Closure; Yvette Montalbano

Census 2008

• Census 2008 has been completed as at 29 February 2008
• Synovate has completed the research process
• Government Departments have been included for 2008
• Will be going to proof for printing by 7th April 2008

New Sponsorships

• GEP has confirmed sponsorship of an amount of R350 000.00
• Virgin Cosmetics has pledged R500 000.00 for sponsorship
• Peermont Global has sponsored the venue and finalists accommodation for BWOYA 2008

New Head Office Premises

Our BUSA membership has been approved and discussions to share office space with BUSA can now be explored.

Value Add Membership Benefits

• Dual Membership offering between IOD and BWA
• Imperial Car Rental, Co Branded membership Card
• 25% off car rental
• Seasonal Discounts and special offers

CEO Report 1 April 2008

Strategic Marketing Objectives for 2008

The strategic objectives for building the BWA identity and profile, building the membership base, and securing sponsorship and funding are as follows:

• Strengthen the BWA Marketing & Communications
• Build and further develop the BWA Brand
• Get sponsorship funding to the value R11m for 2008
• Get sponsorship funding for six high profile events on the events calendar – value ± R7m
• Put all deliverables for sponsors “return on investment” in place
• Retain Existing Sponsorship agreements
• Open up an additional 11 regional BWA offices countrywide
• Attract new members to the BWA (acquisition)
• Ensure that existing members renew their memberships (retention)
• Launch the BWA Platinum Membership package
• Launch The “OUCH” Fund in 2008

Approach to Delivering Strategic Marketing Objectives

The BWA has appointed Yalla Beena to develop its Marketing, Communications and Sponsorship plan.  This plan will include key principles and approaches relating to:

• Above and Below The Line marketing plans
• Public Relations plan
• Defining and securing the required sponsorships for 2008 including the approach to ensuring that sponsors get a return on investment during the agreed sponsorship terms
• Opening new branches across the country
• Growing the membership base as well as retaining existing members
• Launching of new programmes and initiatives

New initiatives for 2008

The following section lists some of the initiatives that will be implemented during 2008 in order to fulfill the 2008 strategic intent of the BWA:

• Corporate Women’s Forum Package: This will involve the creation and offering of a benefits package for women in the corporate arena.  Packages will be sold to corporates.
• Business Incubation: This will involve the set up and offering of a service to women entrepreneurs who are starting up or who require hand-holding during the initial phases of their business development.  The service will provide resources, guidance and mentorship.
• IOD Initiative to develop Director potential for the SA Market.
• Web-based mentorship programme: The web-based mentorship program will involve members of the Circle of Champions interacting with other BWA members by responding to their questions.  Group mentorship sessions will also be organized in order to facilitate face-to-face interactions between BWA members and role models within the Circle of Champions.

Extending the BWA footprint to the following areas over the next 5 years:

• Cape Town   – Guguletu, Langa�
• Gauteng   – Atridgeville, Mamelodi
• Eastern Cape  – Mdantsane, Umtata
• KZN    – Umlazi, Pietermaritzburg
• North West   – Mafikeng
• Limpopo   - Polokwane
• Mpumalanga  – Nelspruit

25% Proposed increase in BWA total membership.

2008 Financial Projections

The financial projections for 2008 will be based on the following estimates:

Income

• Income obtained through existing programmes and offerings
• Income obtained through the implementation of new programmes and service offerings
• Funding acquired through implementation of the sponsorship strategy
• Funding received from the BWA’s primary sponsor, Nedbank
• Income obtained through membership fees

Expenditure

• Operational running costs
• Costs for set up of an enhanced organisation structure
• Costs for the implementation of new member services and programmes
• Costs for skills development and talent management within the BWA
• Costs for BWA business improvement initiatives as defined in the Business Plan

Approach to Securing Funding

At this stage, the total funding required for 2008 is estimated at R 18 million (TO BE CONFIRMED).  This is made up of:

• R 11 million from sponsorship packages (including Nedbank);
• R 7 million from sponsorship of events;
• Source additional funding from new stakeholders
• BWA will engage Yallabeena to professionally drive and meet its sponsorship requirements
• A target of at least R11 million will be secured through sponsors
• Sponsorship packages that include BWA commitments will be defined through the Marketing, Communications and Sponsorship plan

Conclusion

This business plan will form the basis of the primary activities and delivery during 2008.  Resources and effort will be mobilized to deliver the commitments laid out in this plan.

Once the Board has agreed to the business plan, a set of implementation plans will be developed to translate the Business Plan into a clear set of deliverables complemented by project plans, ownership and measurements.  The budgets will be revised to ensure all agreed new initiatives and items currently excluded from the proposed 2008 budget are included, and finally, a balanced scorecard that details the success measures for this business plan will be developed, agreed and implemented.

Next steps:

• Ratify Business Plan
• Develop balanced scorecard
• Expand budget
• Expand other strategies if relevant
• Develop implementation plans
• Manage delivery
• Celebrate successes

New Executive Structural responsibilities

Please click here for more information.